Ad Spy
Understanding niche filters
3 min read
Niche filters segment ads by product category. Using them well saves hours of scrolling.

Available niches
Beauty, Fashion, Home/Decor, Fitness, Tech/Gadgets, Pets, Baby/Child, Jewelry, Kitchen, Outdoor. Each niche groups relevant sub-categories.
Multi-niche selection
You can activate 2-3 niches simultaneously to explore intersections (e.g., Beauty + Tech = beauty devices). Avoid activating too many niches at once, you dilute the results.
Personalized niche
If your niche does not appear (very specific), use Magic Search with a descriptive keyword rather than niche filters.