How to use TikTok Ads Spy
TikTok has become THE platform to discover viral products before they arrive on Facebook. Here's how to leverage it.
'Spark Ads' filter
Spark Ads = ads made from real viral posts. More authentic, better conversion.
Views > Likes
On TikTok, sort by views (>500k) rather than likes. The views/likes ratio indicates virality.
Duration 15-30s
Optimal format on TikTok. Filter by duration to only see these formats.
Why TikTok Spy first
Trends emerge on TikTok then migrate to Facebook 1 to 3 months later. Spotting on TikTok = having a head start.
TikTok-specific method
TikTok has its own codes — adapt your search.
1. 'Spark Ads' filter
Spark Ads = ads made from real viral posts. More authentic, better conversion.
2. Views > Likes
On TikTok, sort by views (>500k) rather than likes. The views/likes ratio indicates virality.
3. Duration 15-30s
Optimal format on TikTok. Filter by duration to only see these formats.
Niches that work on TikTok
Beauty, kitchen gadgets, original decor, pet accessories, fitness currently dominate 2025 trends.