How to use Instagram Ads Spy
Instagram is the ideal platform for lifestyle, fashion, beauty, and decor products. Here's how to find angles that convert.
Dominant niches
Fashion, beauty, jewelry, decor, fitness, food. Avoid pure gadgets on Instagram (prefer TikTok).
Identify UGC
Filter 'With person in the video': these ads convert 2-3x better than product-only ads.
Access and particularities
Ad Spy menu > Instagram. Instagram ads are mostly in Reels format (vertical video) or static carousel — two formats to analyze separately.
Recommended filters
Reels format + 'Active 30+ days' filter + sort by saves. Saves are the strongest Instagram indicator of purchase intent.
Dominant niches
Fashion, beauty, jewelry, decor, fitness, food. Avoid pure gadgets on Instagram (prefer TikTok).
Identify UGC
Filter 'With person in the video': these ads convert 2-3x better than product-only ads.
Inspire your creation
Note the visual hooks (first 3 seconds) that often appear in winning ads. The hook = 80% of an Instagram ad's success.