Ad Spy
Understanding EU Winner filters
3 min read
The EU Winner filter is our proprietary preset that isolates validated ads in the European market. Here's exactly what it does.
What the EU Winner filter selects
Ads broadcast in FR + DE + IT + ES + NL + BE, active for +21 days, with minimum engagement (>1000 cumulative reactions).
Why 21 days
An ad that no one stops after 21 days = confirmed positive ROI. It's the market validation threshold in EU e-commerce.
When to use it
For every product scouting session for the EU market. Deactivate it only if you are looking for very recent ads (emerging trends).