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Understanding date filters

3 min read

Date filters are the key to distinguishing a test ad from a validated ad. Here's how to read them correctly.

Understanding date filters
Diagram — Understanding date filters
1

Active 0-7 days

Emerging trends. Useful for spotting before others, but risky (not yet validated).

2

Active 8-30 days

Sweet spot. Ad tested and kept = positive ROI. This is where you find 80% of your winners.

3

Active 30+ days

Evergreen ads. Very profitable but often saturated because many people already copy them.

The 3 date windows

ADSDRO offers 3 temporal filters that address different objectives.

Active 0-7 days

Emerging trends. Useful for spotting before others, but risky (not yet validated).

Active 8-30 days

Sweet spot. Ad tested and kept = positive ROI. This is where you find 80% of your winners.

Active 30+ days

Evergreen ads. Very profitable but often saturated because many people already copy them.

Combined strategy

Monday/Wednesday/Friday: scan 8-30 days for opportunities. Tuesday/Thursday: scan 0-7 days to anticipate the next wave.

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