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How to analyze a product

4 min read

Before testing a product, analyze its real profitability: margin, competitive pricing, demand, saturation. Here's the method.

How to analyze a product
Diagram — How to analyze a product
1

Estimated revenue 30 days

Indicates how much the main store generated from this product. Above €50k/month = product already validated by the market.

2

Number of active stores

More than 10 stores = saturation, be careful. Between 2 and 8 = sweet spot.

3

Average price vs AliExpress cost

Minimum margin to aim for: x3 (selling price / supplier cost).

Open the product page

Click on any product in ADSDRO or use the 'Analyze' button from an ad. The product sheet opens with all aggregated data.

The 4 key indicators

Focus on these 4 metrics to decide in 30 seconds.

1. Estimated revenue 30 days

Indicates how much the main store generated from this product. Above €50k/month = product already validated by the market.

2. Number of active stores

More than 10 stores = saturation, be careful. Between 2 and 8 = sweet spot.

3. Average price vs AliExpress cost

Minimum margin to aim for: x3 (selling price / supplier cost).

4. Evolution over 90 days

Upward curve = trend, flat curve = mature product, downward = to avoid.

Final decision

A product must meet at least 3 out of 4 indicators to be tested. If the x3 margin is not achievable, move on, even if everything else is good.

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