How to use country filters
Country filters allow you to target ads broadcast in a specific market (FR, DE, US, etc.) — essential for validating that a product works in your zone.
European market
FR + BE + CH for French-speaking countries, or activate the 'EU Winner' preset which includes FR/DE/IT/ES/NL.
US market
Select only US — US ads are the most mature and often anticipate EU trends by 2-3 months.
Test a new market
Activate 5-10 countries from the same continent to spot products that scale geographically.
Where to find the country filter
In Ad Spy, click on 'Filters' > 'Geolocation' section. You can select one or more countries simultaneously.
Recommended combinations
Depending on your target market, here are the most effective combinations.
European market
FR + BE + CH for French-speaking countries, or activate the 'EU Winner' preset which includes FR/DE/IT/ES/NL.
US market
Select only US — US ads are the most mature and often anticipate EU trends by 2-3 months.
Test a new market
Activate 5-10 countries from the same continent to spot products that scale geographically.
Pitfalls to avoid
Do not mix FR and US in the same search: CPMs, purchasing behaviors, and product expectations are radically different.