Understanding estimated sales
The estimated number of sales indicates how many units of a product have been sold in 30 days. More telling than revenue for comparing products at different price points.
Less than 100 sales/month
Product in testing phase or very narrow niche. To monitor, not to copy.
500-2000 sales/month
Validated product. Ideal for entering now if you have a differentiating angle.
+5000 sales/month
Mature product. Strong competition, crushed margins. Avoid unless you have a clear advantage.
Calculation method
Based on the Shopify stock counter (publicly visible on most stores) + stock variations detected by scraping.
Useful thresholds
Here's how to interpret volumes.
Less than 100 sales/month
Product in testing phase or very narrow niche. To monitor, not to copy.
500-2000 sales/month
Validated product. Ideal for entering now if you have a differentiating angle.
+5000 sales/month
Mature product. Strong competition, crushed margins. Avoid unless you have a clear advantage.
Combine with duration
5000 sales in 30 days on a product launched 3 months ago = explosion currently. On a product launched 2 years ago = saturation.