How to analyze a Shopify store
Analyzing a Shopify store reveals its best-sellers, revenue, tech stack, and marketing strategy. Here is the complete method.
Top 10 products
Ranked by revenue. The #1 often accounts for 60-80% of total revenue — it's their flagship product.
Active ads
All Facebook/TikTok/Insta ads currently broadcast with video preview.
Installed apps
List of detected Shopify apps: reviews (Loox, Judge.me), upsell (ReConvert), email (Klaviyo).
Start the analysis
Stores menu > paste the Shopify URL or click 'View store' from any ad.
The store report
You get 4 sections of exploitable insights.
Top 10 products
Ranked by revenue. The #1 often accounts for 60-80% of total revenue — it's their flagship product.
Active ads
All Facebook/TikTok/Insta ads currently broadcast with video preview.
Installed apps
List of detected Shopify apps: reviews (Loox, Judge.me), upsell (ReConvert), email (Klaviyo).
Estimated traffic
Monthly visits + main sources (organic, paid, social, direct).
What to do with this data
Identify the flagship product, copy the marketing strategy (apps + ad angles), but for YOUR niche or YOUR angle. Do not duplicate the entire store.