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How to filter by margin

3 min read

The margin filter isolates products where the difference between selling price / supplier cost exceeds your minimum threshold.

How to filter by margin
Diagram — How to filter by margin
1

Margin x2

Insufficient for Facebook ads. Only usable organically or in marketplaces.

2

Margin x3

Minimum for ads. Allows for 30% ad cost + 30% logistics + 30% net margin.

3

Margin x4-x5

Ideal. Comfortable margin, you can test more campaigns.

Enable the filter

Products menu > Filters > Margin. Choose your threshold: x2, x3, x4, x5. ADSDRO automatically calculates based on detected supplier prices.

Which threshold to choose

Adapt to your advertising strategy.

Margin x2

Insufficient for Facebook ads. Only usable organically or in marketplaces.

Margin x3

Minimum for ads. Allows for 30% ad cost + 30% logistics + 30% net margin.

Margin x4-x5

Ideal. Comfortable margin, you can test more campaigns.

Attention to psychological pricing

An x5 margin on a product at €9.99 = OK. On a product at €99 = suspicious customer. The price must remain credible vs perceived value.

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